As mentioned in The digital hub chapter, steve jobs wanted the iPod to be easy to use. And so instead of making complex functions like playlists in iPod, they moved it to iTunes. Because Apple owned both the hardware and software, he could move the complex functions like making playlists to iTunes, instead of making it fit in iPod. This made iPod really simple to use, compared to Rio devices.
Owning and getting credit
Jobs liked ( demanded ) credit for the things that he thought he had contributed. In chapter "Apple Stores" - Wood,Stone,Steel,Glass Jobs had suggested some changes to staircase for the apple store. And later his name was listed in lead inventor on two patent applications on the stair case.
Another good example was that of Pixar.Jobs had proposed that that Pixar would give suggesstions to Intel about 3D graphics technology. But in turn, he wanted Pixar to be paid for it. When the chief engineer of Intel replied saying that there was no such financial arrangement for exchange of ideas, Steve forwarded that mail to CEO, saying it was arrogant. Afterwards, he relented "I have changed my position 180 degrees, we will freely help. Thanks for clearer perspective"
Also many items he would get ideas from others, and then project them as his.
Try and redo until prefect
In the chapter Apple Stores Jobs and his team had worked for many months to design the apple store. But in October 2000, just when he had thought it was about to be over, one of his employees suggested that apple store should be designed according to what people can do it with the apple products.Like there should be a movie bay area in store, that shows how to edit and import videos in mac and Powerbooks.
And even thought the stores were to be opened in January 2001, Jobs decided to delay the opening by 6 months to do the new concept of store.